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邱麗安 Social Media Coordinator Citibank | Fordham Graduate School

Managed strategic projects for a Fortune 500 company. My excitement for data science and analytics started from my National Tsing Hua University graduation project focused on the Social Network-Based Recommender System. We use the methods of data mining to collect user data. Secondly, we developed an algorithm for the social network manager to recommend the articles to the social network user. Our group got the award for excellent performance in the final project competition. I learned that Data Scientists are the people who make sense of all this data and figure out just what can be done with it. As a preventive healthcare project manager at Formosa Plastic Group. I conducted field studies and dealt with the optimization of user experience and information systems. I want to know more about data science and use information in a predictive and seamless way to enhance customer experience. Exposed data patterns and their insights back to an individual open up a world of many new possibilities. Work closely with the client teams to generate ideas, diagnose problems, and provide information for business and product decisions by transforming enormous data sets into actionable information. This interdisciplinary aspect of the subject suits my abilities well.

EveryLibrary tracked 79 elections for new or renewed funding, building projects, and library governance on November 6, 2018, General Election ballots from coast to coast. We were proud to support 10 of these libraries directly in their Informational Campaign Communications along with the local independent Vote Yes committees. In addition, we supported two state library association partners in their statewide voter outreach about education funding measures that would impact school libraries.

All of our work with libraries on the ballot is pro-bono because of our donors’ support.

Of the 79 library elections we tracked, 13 have no reliable information available from either local election authorities or news sources. We have omitted those from this narrative. Of the reportable 66 elections, 48 (72%) passed their measures; 13 (20%) failed in their attempt, including both statewide education measures; and 4 (6%) remain ‘too close to call’ as of this writing. These results look significantly less positive for libraries than the 2017 elections were and are more in line with recent averages.

Notable wins include the Kansas City (MO) Public Library with an 84% Yes vote; the Ypsilanti (MI) Library District with a 70% Yes vote, and the New Mexico GOBonds for Libraries passing with a +68% vote. We are relieved to report that the Woodstock (NY) Library ‘dissolution’ question was defeated as well. Ohio libraries were very strong last night as well as annual budget votes in the Mid-Hudson region of New York.

On the loss side, we are troubled by the defeat of a new millage in Vineland, NJ. The library budget was unexpectedly cut by 37% earlier this year by the city. Without the new funding, the furloughs and cuts they have been managing under will become permanent. Libraries like Anythink, Stark County (OH), and Boulder City, NV., all saw their supplemental funding requests turned down by voters. At this writing, Pine River Library in Bayfield, CO. is — despite record turnout — 10 votes shy of passing.

The 2018 “From Awareness to Funding” study (OCLC, ALA) showed a significant decline in voter support for libraries over 10 years (from the 2008 sample). There is a real softness in the level of support voters have for library funding. For example, those voters who would vote yes for the library have fallen from 37% of all voters to only 27% of voters nationally. The most ardent ‘supper supporters’ (about 6.5% of the electorate overall) still report liking the library (80%) and appreciating the librarians (78%), but their willingness to vote yes for taxes has eroded down to 64% from a high of 80% ten years ago. We know from the data that the gap between funding and likeability is widening in this country. We are concerned that the 2017 results for library elections were a progressive-influenced anomaly and we have returned to the trend line. As a mission-driven organization, EveryLibrary is working to close this gap, but our entire industry needs to change its approach to advocacy to accomplish this.

The future of school library programs and school librarians are central to our mission and work. Our SaveSchoolLibrarians.org site provides two kinds of support for school library budgets and school librarian positions. When a crisis hits, the core of our advocacy and activism work is at the school district level. We support school librarians at the local level by activating parents and other local stakeholders for funding and jobs. At the state level, we are in coalitions with state school library organizations to focus on the policy, revenue, and legislative agendas that determine the framework for education that includes libraries and librarians.

SaveSchoolLibrarians.org

We engage with people every day from all across the country about the importance of having school librarians staff the largest classroom of the school: its library. Tens of thousands of Americans have signed up via SaveSchoolLibrarians.org to take direct actions specifically for school libraries. This list of dedicated, reachable advocates is unique in the school library advocacy ecosystem. We are thankful to Follett Learning for being the lead sponsor of this initiative. Without their support, EveryLibrary could not put these advocacy petitions in front of local parents and stakeholders.

A critical component of our SaveSchoolLibraians.org digital advocacy is our ability to engage in crisis response for school librarians. Oftentimes, no one inside the school library is aware that cuts are coming until the crisis hits. And then, the turn-around time is always short. It is a symptom of how many school boards and superintendents behave. Because of the support we get from our donors, we can quickly and effectively engage at the local level and can turn around the problem. It takes bravery for people under threat of their jobs to speak up for themselves. We need to honour that and step up for them when asked.

“Our partnership with EveryLibrary was incredibly useful and important for the members of our network of school librarians around the world. In a time when many school librarians are facing crisis, EveryLibrary’s training provided the tools, information, and resources to address these challenges head-on. We are ever grateful for their commitment and dedication to school librarianship. The ISTE Librarians Network is proud to have co-sponsored the “From Advocacy to Activism” webinars with EveryLibrary.”

- Heather Lister, ISTE Librarians Network 2019 President

Education Funding-Focused Coalitions

EveryLibrary is excited to be a part of the Future Ready Librarian coalition to focus our support on systemic changes. We continue to work closely with state association partners and the ISTE Librarians Network on advocacy, training, and coalition building. We believe that a key strategy for fixing funding problems for school libraries is to bring school librarians to coalitions that are outside the library world.

Another critical area for school library programs is state ballot measures that, if passed, would improve funding for education (and school library programs) in their states. Our focus on new revenue for education is not common in library advocacy settings because it requires school library stakeholders to join broad-based coalitions outside of libraries. It also places library organizations alongside educational unions and political action committees. As the first and only national political action committee for libraries, EveryLibrary is comfortable in this role. EveryLibrary helps our colleagues from state school library organizations to operationalize voter-facing outreach campaigns with training, coaching, support, and guidance.

SaveSchoolLibrarians.org continues to support school librarians in crisis as the only advocacy platform that engages parents and the public about school library budgets and school librarians. We want to thank Follett Learning for their leadership and donor support for SaveSchoolLibrarians.org and our school library-focused policy work. Their ongoing commitment enables and empowers us to continue this high-impact and measurable advocacy work.

EveryLibrary is the first and only national organization dedicated to building voter support for libraries. We are chartered “to promote public, school, and college libraries, including by advocating in support of public funding for libraries and building public awareness of public funding initiatives”. Our primary work is to support local public libraries when they have a referendum or measure on the ballot, to support school librarians in crisis through our SaveSchoolLibrarians.org initiative, and to build a national network of Americans who will take action to create a better future for library funding at all levels of government.

Support for Libraries on the Ballot

We provide pro-bono support to library leaders in the run-up to an election as well as free campaign consulting to local Vote Yes campaigns. We do this in three ways: by training library staff, trustees, and volunteers to plan and run effective Information Only campaigns; by assisting local Vote Yes committees on planning and executing Get Out the Vote work for their library’s measure; and by speaking directly to the public about the value and relevance of libraries and librarians. Our focus on activating voters on Election Day is unique in the library advocacy ecosystem.

In each election cycle, tens of millions of dollars are at stake for public libraries. From bonding for new or remodelled building projects to changing millages, levies, or taxes that impact staffing, collections, programs, and services, EveryLibrary is uniquely positioned to help libraries that are on the ballot.

Focusing on School Librarians

School libraries and school librarians are a central part of mission and work. Our SaveSchoolLibrarians.org site provides two kinds of support for school library budgets and school library positions. The core of our advocacy and activism work is on school and district-level problems. Like with public libraries, we work in two ways. One is at the local level to activate parents and other local stakeholders for school library funding and school librarians’ jobs. The other is to work in partnership at state or federal levels to advance a policy or legislative agenda.

Building a National Network of Americans

Our Action platform allows EveryLibrary to conduct direct actions for libraries quickly and effectively. On the Action site can create and field petitions that connect everyday Americans with elected officials when libraries are in crisis. Because of our donor support, we can have that campaign out in front of stakeholders who are supported by paid social media. It is the combination of grassroots techniques and paid advertising that makes us so effective. Our public-facing digital magazine at medium.com/everylibrary creates and syndicates high-quality, engaging articles about libraries and librarians for a general audience. We know that librarians are solutions-providers for literacy, job skills, entrepreneurship support, community building, culture, and the arts. The library itself is the channel or vehicle for those librarian-led solutions.

Training Librarians on Political Literacy

Through our companion organization the EveryLibrary Institute, our leadership team are frequent webinar and seminar speakers, conference presenters, workshop leaders, and keynoters. Our learning sessions are rooted in the data about voter and public perception of libraries and is informed by our successful advocacy campaigns and direct activism for public and school libraries across the country. All our speaking and training events to share actionable insights and build new political literacy skills for our audience. Please visit the Training section at the EveryLibrary Institute to learn more.

邱麗安 | CakeResume

https://www.cakeresume.com/annette-chiu

工作經歷

很多人說我長得像 (G)I-DLE (圖片來源：舒華Instagram) CakeResume 履歷

Social Media Marketing Coordinator • Citi Bank Taiwan

Mar.2022-June.2022

• Developed and followed best practices and procedures/processes for media planning & operations
• Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs
• Ensured projects/campaigns were tracked and measured based on agreed KPIs and media efficiencies
• Guided the team on planning, operations, and optimization of digital campaigns.
• Collaborated closely with internal stakeholders to ensure the campaign’s smooth implementation
• Updated the team and clients on new trends and changes in the media landscape (e.g. new media vendors, new ad formats, etc.)

Product Analyst • Fubon Financial Holding Co.,

Nov.2020-April.2021

• Worked text mining in SQL to extract popular topics and gain insights from unstructured textual data
• Analyzed data to evaluate scenarios, identify the efficacy of data, determine potential predictive value, and identify best modelling/machine learning techniques applicably
• Performed data analysis with SQL to identify patterns and trends in user demographic and engagement data, and provided recommendations that optimize targeting

Data Analyst • Change Fashion INC, New York

July.2017-July2018

• Worked with account executives to create strategic media plans to enable strong performance at launch; increased sales from less than $30k to $50k a month.
• Organized ongoing reports to analyze sales and inventory data by using Excel and Python.
• Managed campaign pacing and performance through meticulous data analysis.
• Developed algorithms to help inform and/or optimize decisions around price setting, promotion planning and execution.
• Implemented formal modelling processes from end to end, including sales data gathering, data profiling

學歷

國立清華大學工業工程與工程管理 Aug 2010 — Aug 2014

Fordham University, New York 電資研究所碩士畢業 Aug 2018 — Aug 2020

台北市私立延平中學 Aug 2007 — Aug 2010

Business StrategyBusiness Development